Successful debut results in Trade Mark registration

The debut of the HANGA brooch/pendant at Mission Bay, yesterday, was a very successful event. It attracted a lot of interest and, in addition to sales, some very positive and useful feedback was gained. On the strength of this an application has been submitted today, to the Intellectual Property Office of New Zealand (IPONZ), to register the name 'HANGA' as a Trade Mark.

POST NOTE November, 11, 2011: Although I made up the name HANGA, according to the Intellectual Property Office of New Zealand, it is Maori word meaning

• build, create, make, construct

• utensil

Therefore, as HANGA simply describes the nature of the goods, namely a clothing accessory 'utensil', created for the purpose of hanging items from it, it does not qualify to be registered as a Trade Mark.

Invitation - to the HANGA debut at Mission Bay

PRESS RELEASE: The HANGA makes a debut

Be the first to see the HANGA brooch/pendant - a stylish and practical fashion accessory, designed to hang your reading glasses, sun glasses or identity badges on. With the versatile two-way fixing pin you can chose to wear it as a brooch or a pendant, to best suit your outfit. This unique design by Claire Fairweather is hand-crafted from polymer clay, here in New Zealand – no two are identical.

Claire has been designing contemporary art-brooches as a hobby, since settling in Auckland from the UK, in March 2009. The idea for the HANGA arose from talking to visitors at craft markets and her desire to make her art and craftwork functional. She says: “As a wearer of reading glasses myself, this is a useful and decorative accessory that I genuinely use, and with its multi-functions the HANGA makes a novel gift, when you are stuck for ideas for something to buy”.

A limited number from the first HANGA collection will be making a debut at the Mission Bay Art and Craft Market on Labour Day, Monday 25 October from 10.00am – 4.00pm. You will find Claire’s stand on Row 1. Thereafter, she will be at Coatesville Market on the first Sunday of each month.

The birth of the HANGA

The HANGA prototype

The following link to Claire Fairweather’s blog describes how the idea for the HANGA came about. For the record, the first prototype shown in this photo (a brooch only version) was made around the 15 August 2010.

http://clairefairweather.blogspot.com/2010/09/hanga.html

www.hanga.co.nz

The domain name www.hanga.co.nz has been purchased, by designer Claire Fairweather, as one of a number of marketing tools for promoting the HANGA.